May 23, 2008

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” - John Cage

How perfect is this quote, especially as we undergo our transformation into Modern Marketing? A key tenet of Modern Marketing is that we pledge to keep “it” just that – new, changing, reflective of now, of the times. On an ongoing basis, that’s a tall order and one that takes all our commitment to live up to.

One way to do so is to read, digest, devour and apply anything we come across. I double dog dare you to just try to find something written in 2008 that you can’t square against Modern Marketing. However, I also challenge you to find all the things that can help build and bring to life Modern Marketing. Find them and share them. Start a conversation with what you find.

Here are a variety of good articles and thought pieces that have been bouncing around:

I promise that each is worth the time it takes to read and suggest you print this TOTD to read this weekend, on the train to/from work, or whenever/wherever you find a quite time. Key though is to read them, please.

(Andrea’s TOTD… circa May 15, 2008)

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