September 2008
4 posts
Wood's Words for 9/4/08
Perspctv
Perspctv is just what we all need with the election season upon us and this site will blow you away with its use of pie charts, poll results, widgets and how often it’s updated. It aggregates traditional media stories and all the blog talk too. As one report of this site said, “We have seen the future of news, and it is so two seconds ago.”
Traceable Retail ”Today’s global...
August 2008
9 posts
RedBall Chicago + Target →
Very smart.
Thanks to our resident remote-Clear!Blue’er (Erik Jessen) for the heads up!
DARK MARKETING →
One of my hobbies is reviewing emerging trends around marketing and social media (Doesn’t that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot… Hoth anyone??? This approach caught my attention as it is fascinating to me the lengths that certain brands will go to gain traction with potential...
Has the Cat Got Your Tongue
Cat with four ears
Posted by David Pescovitz, August 20, 2008 9:04 AM | permalink Yoda is a Chicago cat with four ears. Valerie and Ted Rock found him in a local pub being “passed round by curious drinkers,” hopefully not like that scene in Lynch’s The Elephant Man. From the Daily Mail:
Yoda’s extra ‘flaps’ are separate to the base of his skull, with one...
New motto for Russia?
Roger von Oech is at it again — with a challenge to come up with a new motto for Russia. Let’s play …
http://blog.creativethink.com/2008/08/russia-needs-a.html
CNN Fails To Include Spoiler Alert In Tweets,... →
whatthehale:
(via noahkai:topherchris)
Very interesting! With Twitter, everyone’s a “citizen journalist” though… right? Still think it’s cool that a Tweet beat CNN.com on the LA earthquake a few weeks ago.
Fast-forward through the boring parts of life →
Sprint has created a Web site that shows people how to “turn tedious tasks into fleeting moments with Sprintcuts - tips that’ll refund your time and amaze your friends.”
On the site there are how-to videos about everything from peeling an egg in less than 10 seconds to fast-drying a manicure. Check it out or visit http://www.youtube.com/watch?v=Dut1b—AgLM for more videos
July 2008
7 posts
The new, unique, cool and trendy to ring out July!...
(via Wood’s Words)
Facecard is a new prepaid debit and gift card aimed at Gen Ys and Millennials. For this plugged in group, facecard’s unique draw is its online social networking component. Check it out: http://members.facecard.com/
I’m a PANK! Savvy Auntie (www.savvyauntie.com) is a “parenting site for non-parents” which targets a new demo called “Professional...
Blendtec: Will it blend? Videos →
Hilarious viral campaign created by mixing one part CEO, two parts random stuff and BAM… viral, WOM success at little or no cost to the company.
Stride Gum: Where the hell is Matt? →
Great example of finding a story… and attaching a brand (as opposed to creating the story).
“Engineers normally don’t talk to marketing people except at the holiday...”
– Why Brands Need a New Kind of Leader
As conversations with customer matter more, brands seek social-media evangelists
July 14, 2008
By Brian Morrissey
See: adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514
Toyota Banana Leaf Ads... →
So cool… and green… and proactive. By Leo Burnett Columbia.
Subservient Chicken →
This is too funny. Type in a command and a person dressed as a chicken will follow your direction.
June 2008
16 posts
"He was here just a minute ago!" - George Carlin,...
As part of a company with FUN! as one of its core values, I can’t let the passing of George Carlin go without note. In the many tributes to the legendary comic, one that struck me was a replayed interview in which Carlin was asked how long he’d continue to be a comedian. His response was that there’s no finish line in creating art. You just stay in the race. Carlin referred to Pablo Casals, the...
Chrysler To Offer Wireless Internet In 2009 Models →
(via caseyliss)
people are talking!
Cha Cha
Need an answer? Ask ChaCha!
https://www.chacha.com/
When you aren’t at your computer and need last nights Tiger’s score, a restaurant tip, etc., you can text cha cha (242 242), or call 1.800.2chacha and get your answer quick.
Although the desktop/website application has been available for some time, the text service launched earlier this year, and gives you access to hundreds of people around...
Skymailme.com
This is the Sky Mail I was talking about that I saw at this weekend’s Cubs/Sox Game. It had the entire stadium talking. Could be a fun way to spread awareness for Triumph, Navigon, FLOR or EXPO.
Check it out and create your own message … I created mine own. :)
http://www.skymailme.com/skymail.php?rec_num=2360&random_num=28098&previewFlight=1
A rundown of BBDO's highly touted campaign for... →
Winner of the 2008 Outdoor Grand Prix at the 2008 Cannes Lions International Advertising Festival.
Converse Celebrates 100th Anniversary with Song... →
Not just any brand can boast the clout to lure a reclusive frontman such as the Strokes’ Julian Casablancas out of the woodwork for its 100th birthday celebration. Then again, most brands aren’t Converse.
Honda Ad Campaign ties into Last Comic Standing,... →
Humor is the hook in a new national ad campaign for Honda’s Alabama-built Pilot sport utility, with commercial spots that feature over-the-top scenarios illustrating the vehicle’s versatility, along with a tie-in to a reality television show about stand-up comedians competing for laughs.
The Tap Project & Global Cool: an Allison email...
http://www.tapproject.org/
A campaign that celebrates the clean and accessible drinking water available as an every day privilege to millions, while helping UNICEF provide safe drinking water for children around the world
Last year, hundreds of restaurants and thousands of customers supported the Tap Project on March 22, 2007, the UN’s official World Water Day
This year, the Tap Project...
Mobile Marketing Campaign Aims To Push 'Indiana... →
Research conducted by Fizz suggests that in North America when products cost less than $1,000, and the person telling the story has interest in the category, the person hearing the story will purchase that product 93% of the time, according to Ted Wright, managing partner at the WOMM company
How to get your brand on Oprah: There's No Pay... →
WNBA, Adidas Launch Shooting Shirt Contest
News Brief Monday, Jun 2, 2008 5:00 AM ET The Women’s National Basketball Association has launched a program with Adidas in which fans can go online and design a shooting shirt, with the opportunity for one’s design to see court time. The WNBA i-design contest, at WNBA.com/idesign is for either a specific WNBA team or for the 2008 WNBA Finals. The design submissions for each of the 14...
May 2008
16 posts
www.HelpAReporterOut.com →
The next generation/iteration of ProfNet, from Peter Shankman, of The Geek Factory Marketing/PR (and author of Can We Do That?) Interesting.
Study Shows Blogging Now Mainstream Among Women →
Many Web Users Actively Contributing, Not Just Surfing
100 Most Useful Websites →
highlights include: #3 www.DoMyStuff.com #28 www.HowItSucks.com #61 www.WorkRant.com #86 www.FLOR.com
"I can’t understand why people are frightened of...
How perfect is this quote, especially as we undergo our transformation into Modern Marketing? A key tenet of Modern Marketing is that we pledge to keep “it” just that – new, changing, reflective of now, of the times. On an ongoing basis, that’s a tall order and one that takes all our commitment to live up to. One way to do so is to read, digest, devour and apply anything we come across. I double...
Can a Dead Brand Live Again? →
By ROB WALKERPublished: May 18, 2008
Etsy :: Your place to buy and sell all handmade... →
GOODYEAR OFFERS THE SHOT OF A LIFETIME
March 30, 2007 The Goodyear Tire Co. has found a way to tie in to this year’s Final Four by having four college students shoot a basketball … from 500 feet up in the air. The tire company will use its famous blimp as a launch platform for the four lucky students (representing each school in the Final Four) to shoot a basketball from 50 stories up into a “100-foot hoop target.” It’s all part of...
The new 'scuppies' wear a mantle of green
By Maria Puente, USA TODAY First came hippies, followed soon by yippies, then preppies, yuppies, buppies and guppies. Now meet the “scuppies”: socially conscious upwardly mobile persons.You know these people because they’re everywhere. They eat, drink and sleep organic. They think it’s easy being green. They want to live well while doing good. “You can’t throw a...
Company floats ads in 'clouds' shaped like...
By Jay Reeves | Associated Press Writer 8:51 AM CDT, May 7, 2008 LEXINGTON, Ala. - Picture the Manhattan skyline filled with Nike swooshes. Or the golden arches of McDonald’s gently drifting over Los Angeles. A special-effects entrepreneur from Alabama has come up with a way to fill the sky with foamy clouds as big as 4 feet across and shaped like corporate logos — Flogos, as he calls...